SEO Expertise

Technical SEO, thoughtful strategy and practical collaboration for online businesses.

eCommerce SEO

I work with online stores to connect organic search with business priorities. My focus includes product and category pages, catalog structure and internal linking, with particular interest in large catalogs and international stores.

Selected SEO projects

Platforms & technologies

Shopify
Shopware
Nuxt.js
WordPress

Additional experience: custom PHP websites, HTML/CSS and JavaScript SEO.

Technical SEO

Technical audits turn crawlability and indexation issues into clear implementation priorities. I review site architecture, redirects, canonical tags and duplicate URLs, and work with developers to put recommendations into practice.

Crawling & indexing
Technical audits
Faceted navigation
Canonicalization

SEO research & auditing tools

Screaming Frog
Semrush
Ahrefs
Google Search Console

SEO Strategy & Organic Growth

A useful SEO strategy starts with the business, the market and the opportunities that matter most. I combine keyword and competitor research with content planning and a prioritized roadmap, then review progress against meaningful performance indicators.

Keyword research
Competitor analysis
Content strategy
SEO roadmaps

Planning priorities

Search intent
Business objectives
Implementation priorities
KPI definition

Analytics & Measurement

I use search and analytics data to understand organic performance, identify opportunities and refine priorities. Reporting focuses on qualified traffic, conversions and business outcomes. User behavior analysis also helps surface potential UX and conversion improvements.

Performance analysis
SEO reporting
Conversion tracking
User behavior

Analytics & tracking tools

Google Analytics 4
Google Tag Manager
Looker Studio
Microsoft Clarity
Mouseflow

CRO and UX analysis complement my core SEO work.

SEO Project Management

I take ownership of SEO projects from planning through implementation and review. That means clear client communication, coordinated priorities, and collaboration with developers, designers, writers and other contributors so recommendations become practical improvements.

Client communication
Team coordination
Task planning
Implementation review

Collaboration tools

Asana
ClickUp
Trello
Slack
Google Workspace

How I Work

From understanding
to implementation.

A practical overview of how I approach SEO projects, with priorities shaped by each business.

Discovery & Analysis
Understand the business, review organic performance and investigate technical issues and search opportunities.
Strategy & Prioritization
Translate the findings into a practical roadmap with clear priorities and performance indicators.
Implementation & Collaboration
Work with the client, developers and content teams to turn agreed priorities into changes.
Measurement & Refinement
Review performance, communicate progress and adjust the plan as new information becomes available.

Collaboration

A shared focus on sustainable growth.

Through Mišić Consulting, I’m open to consulting projects and long-term international B2B collaborations with eCommerce businesses, SEO agencies and digital growth teams.

More about my experience